Hi, 你好, Bonjour!

I combine data analytics with user experience.

I began my undergraduate degree studying human-behavioral problems, stereotyping, and discrimination. Nearing the end of my college degree, I realized that although I had in-depth training in psychology theory, I longed for implementing tangible and impactful change in my community. It took me a while to find the field of marketing analytics, but I immediately felt a sense of belonging after hearing about the field. I believe in the power of change, but I also believe that we must design for the bright future that we envision. I want to be a part of the change, and work to make sure that the change benefits everyone.

I am passionate about improving the daily lives of people by utilizing the power of social connections to bring about positive change. My approach involves strategically solving challenges through research and testing, while leveraging the art of storytelling to reinforce human values and shape culture.

Curious and Empathetic

According to my character-strengths survey, I am curious at heart, have a deep appreciation for things I encounter in life, and I enjoy sharing and caring. All those signature strength points to my love for people and of this world, and I hope to harness those strengths and apply it in the market research work that I do.

Solving mysteries with the heart

I am a sucker for detective shows. One thing I learned is that the good detectives cannot only be good at finding evidence, they also need to solve the mysteries of the heart. The art of solving a puzzle requires both rationality and empathy. engaging with customers is like solving mysteries, we need to understand the users’ motives, behaviors, habits, and desires to help them through their journey on the application, and in life.