Turning data into impactful stories
Storytelling | Data Analytics | Behavioral Science
Hi! I am passionate about leveraging digital technology to serve diverse audiences and improve equity and access.
With a background in data-driven strategy and customer engagement, I focus on delivering personalized solutions that enhance user experiences across platforms.
Combining creativity and analytics, I’ve honed my problem-solving skills through my studies in quantitative marketing at Columbia Business School and social psychology at Smith College. Proficient in SQL, Python, Excel, R, and Tableau, I enjoy applying behavioral science insights to understand consumer behavior, driving impactful business solutions through data-informed decision-making.
Outside of work, I enjoy dancing salsa, painting, cooking, volunteering, and traveling.
Achieved success in increasing donation and pipeline efficiency through re-designing the non-profit’s website: optimizing site architecture and upgrading brand-image.
Blue Horizon Texas
Defined problems, chose, and implemented solutions through interviews with various stakeholders. Created prototypes and iterated solutions through testing and communicating. Collaborated with multiple teams to came up with the most effective result.
Data Analysis Project:
Redlining and Health Risk in Boston
Defined problems, chose, and implemented solutions through interviews with various stakeholders. Created prototypes and iterated solutions through testing and communicating. Collaborated with multiple teams to came up with the most effective result.
Blue Bonnet Data
Used experimental design to test cultural influences on helping behavior towards out-groups. Examined how cultural threat and tight/loose culture affects people’s helping behavior towards foreigners in a high emergency setting.
Psychology Research Proposal: Culture and Pro-social Behavior
Our team explored the effect of educational intervention on disrupting implicit racial bias. We found that educational intervention did not decrease the association between Blackness and culpability. Our hope is to reduce racially-biased punitive disciplines in the education system.